About Kinly
Kinly is a fast-growing social impact technology start-up with a mission to help older people live independently for longer. Ageing demographics is one of the megatrends of our era, alongside AI and climate change. We believe that by improving healthspan and quality of life, we can substantially reduce the economic and social impact of ageing.
Kinly today supports people over-66 and their families to understand what support and allowances they are eligible for at a national and local level, and then do all the complex forms/applications for them. By doing so, we unlock £5,000 a year per person on average, and thereby help people live better lives and afford the support that is most impactful to them (e.g., care, heating, taxis, at-home equipment).
A majority of pensioners are cut off from the support they need due to barriers to access – disability, low income, lack of internet or lack of family. We help people navigate a complex system and make ageing easier. Our services are free at the point of use, and fully accessible using only a landline phone; but we use cutting-edge AI and technology to deliver the service across the UK.
Kinly was founded by a previous unicorn founder (insurtech) and ex-Managing Director of an AIM-listed biopharma. The business is based in West-London, with teams focused on Sales, Customer Success, Tech and Operations. The business has a very senior advisory Board, including Government advisors and health and care leaders; and the business was awarded a prestigious Government grant in January 2025.
The team central team is currently 25 people and 50+ across the organisation, and is looking to expand significantly into 2026.
About the role
Kinly is seeking highly motivated Graduate Associates, who are excited about working in a high-paced environment and able to take on a range of tasks and challenges. It’s a brilliant way to learn about business and how a fast-growing tech start-up really works.
Within the Graduate Associate track, there are roles across Sales, Operations and Advisory. All roles are client-facing, but focusing on different aspects of the customer journey; from onboarding new clients, to helping with product delivery and giving advice. The goal is delivering a delightful client experience and ensuring that Kinly’s product works for older people.
Graduate Associates will work closely in the London office with both of the founders and the management team, and there is plenty of scope to grow rapidly with the business for motivated candidates.
The ideal candidates are switched-on, motivated, highly personable and great communicators. Most of all, they are highly aligned to Kinly’s mission, and have a great attitude and are keen to learn. Start-up experience is a plus, but not required. All educational / academic backgrounds are welcome. It’s all about the quality of the individual.
Your responsibilities
- All Graduate Associates will initially undergo training on how we deliver our service to older clients (closely shadowing our Sales, Operations and Advisory teams)
- Sales: speaking to potential clients about Kinly’s services, what is suitable for them and undertaking onboarding
- Operations: helping existing clients through their lifecycle, and ensuring Kinly’s core product and technology works well for clients
- Advisory: helping existing clients with technical advice and support, and delivering life-changing outcomes
- Feeding client insights to the Founders and Tech teams; including new business opportunities, and ways we can improve the in-house Sales / Customer Success function
- Beyond the main day-to-day role, additional opportunities for personal growth and overseeing ad-hoc projects within each team (for highly motivated individuals.
These roles are the perfect opportunity for those looking for a steep learning curve in the tech space and passionate about social impact (and the trend of ageing). It’s a great team, very mission driven, and an office based in West Kensington.
Required Skills and Qualifications
- Mission-driven and passionate about supporting an older demographic
- Excellent verbal communication skills (very comfortable talking to older clients on the phone, with the confidence to hold difficult conversations and articulate complex concepts)
- Hungry to deliver and excited about working in fast-paced environments
- Inherent curiosity and desire to make a large social impact
- Strong desire to learn and contribute to a start-up (really rolling up your sleeves – with nothing below your station!)
What We Offer
- Competitive salary: £28k + per year (based on experience) – scope to increase over time (to be discussed)
- Office in West Kensington (2 mins from tube)
- Free Nuffield Gym membership
- Expectation to be mostly office-based – but flexibility possible once established in-role
